Promoting music has historically been about your sound and getting heard, but in the fast paced world of web 2 the marketing landscape is changing. Google bought Youtube.com for $1.65 billion...That's pretty amazing...and also the best indication you could have that online video has already exploded onto the scene...and it continues to grow every day
Today its not only about your sound but also about your image. Digital technology is driving a boom in consumer thirst for video clips and if your not posting av footage of your band and music online then your missing the opportunity to capture a huge global audience.
Video posting sites have become huge and are attracting millions of visitors from around the globe every day and this is fantastic news for the music industry if you know how to cash in on the video trend.
But how do you capitalise on the proliferation of video post sites ?
While posting like a madman will definately lead to greater exposure, (believe me people will watch your videos) it may not necissarily help you grow your fan base unless you know how to capture your audience. The old saying the money is in the list still applies, the point of video posting should be to drive people to your website or sales site and video posting helps you to do this in three ways.
Firstly posting to a video post site puts you on the visual board and exposes you to surfers just browsing the video files. Secondly video post sites are highly regarded by search engine crawlers and help you get listed on google fast. They also have the added bonus that if you use SEO properly you can often achieve google first page rank for your topic. Thirdly, but of super importance is that many video post sites allow you to provide a hyperlink to your website creating stong one way links to your website.
Your ability to reach people and make an impact on peoples memories and their consciousness is magnified exponentially when you market by video, but this is just the tip of the iceberg.
Capturing your audience and building repeat traffic to your website is what you need to be aiming for. Imagine if I posted a gig clip, rehearsal, proclip or studio session to utube and that video was viewed 100 times in a week. (not a tall order given the traffic) From that 100 viewers 10 used the hyperlink to visit my website and of that 10 one filled out a form on my website to get a free track download in return for subscribing to my newsletter.
Great I have just captured a person who I can now legally email about new releases, gigs, tours, merchandising and a whole lot more and most importantly I know they like my music because they subscribed to my newsletter to get it.
Ok so your saying thats a lot of work to catch one fan, but what if you could post say 3 or 4 clips a day to over 20 high traffic video post sites and achieve just a 1% capture rate like in the example above. Lets do the math.
4 clips X 20 sites = 80 posts
80 posts x 100 views = 8000 views
1% of 8000 = 80 people captured and added to my sales and marketing list.
Starting to get the picture. Using video post sites as a link to your main site works and will get you seen, heard and drive traffic to your site.
I use an automated poster called video post robot. It allows me to post to all the major sites with just one click. You can get video post robot right now for just $1. If your serious about getting your sound out there you need this.
Just click the box to get yours now.
To Your Success,
Chris Hopkins
P.S. Video Post Robot comes with 3 hours of bonus video that teach you how to makevideo using free tools, setting up a viralvideo blog and even tweaking your Youtubevideos to get more traffic to your site.Psst! You get to keep the 3 hours video even if you decide to get your dollar back.What are you waiting for?
Balcony Records, Music Marketing, Video Post Robot, Promoters, Bands, DJ's, Hoppy
