Sunday, June 6, 2010

Capture Page Tips That Will get You More Leads

Capture Page Tips That Will Get You More Leads – Daegan Smith and Jonathon Budd Share Their Capture Page Secrets

Daegan Smith, Jonathon Budd, Ryan Diess and Perry Belcher  have been  pulling back the curtains on some of their “top secret” capture page split tests and im going to show you exactly what’s working.

Capture pages are one of the most important business development and list building tools in your business, yet they are often one of the most overlooked when in comes to trying to build your business. It’s all well and goood to spend your time promoting your business through the social networks, and the vast array of other marketing channels available online but if your capture pages are designed poorly your simply not going to convert.

With this is mind I recently spent some time researching exactly what some of the best list building experts do to increase conversion rates on their capture pages and managed to get my hands on some exclusive information that is going to blow you away.

Presented below is a summary of the best bits of capture page resarch and split testing conducted by some of the biggest names in network marketing including Daegan Smith, Jonathon Budd, Ryan Diess and Perry Belcher. These guys have been  pulling back the curtains on some of their “top secret” split tests  and im going to show you exactly what’s working. This is powerful information drawn from comprehensive testing, so don’t question it just implement it and watch your capture page conversion rates soar.

So what makes a good capture page ?

Lets start with colour. According to Daegan Smith when it comes to colour you can’t beat a grey background and a white page. In Daegan’s split test, a dark gray background on his lead capture page increased the amount of leads he was getting by 12.4%! Wow.

When it comes to headlines there is no disputing the fact that red is best. All experts agreed on this with Johnathon Budd adding that placing exclaimation makes around your heading adds more power to the title which helps in achieving higher conversiion rates. But it gets better, with Ryan Deiss and Perry Belcher adding this extra gem.

Ryan and Perry wanted to know if changing headlines on testimonials would make any difference at all. They were blown away when they discovered that placing a red headline on all of their testimonials increased their conversions by a whopping 34%. If your brain hasn’t exploded yet, then it soon will because the results just keep getting better.

Maximum Leverage - Deagan Smith

Degan Smith's Highest Converting Capture Page

While on the subject of headlines what works best, a free offer or an opportunity to make money. If you trust Daegan Smith’s research his results showed that a money headline converts better than a free gift and the conversion rates wern’t even close. The Free offer had a  5.96% conversion while the make money headline converted at nearly double the rate scoring a conversion rate of 9.24%.The advice on headlines from jonathon Budd was to maximise the concept of “The Benifit” in the headline text and always use arrows to direct peoples eyes to your opt in form.

So what about content. What should I include on my capture page? Which works best videos, photos or text? read on as the results of these pertinant questions are revealed below.

When it comes to content Jonathon Budd and Daegan Smith agree that keeping it simple is the key. The trick with your capture page is to create curiosity at what lies beyond the opt in form. Using capture pages that give away too much information can drive your potential leads away. You need to understand that your prospect does’nt want to see that your part of a trillion dollar industry, or that product XYZ contains these vitamins or is clinically tested they want to see the benifit to them.  This adds some weight to Daegan Smith’s earlier finding in which the make money headline converted the highest.

But what about video capture pages v’s text capture pages. According to Jonathan Budd he’s tested everything and says videos work best. He also added that capture page layout should include a red title followed by a video to the left and a capture page to the right with an arrow from the video pointing to the opt in form. In contrast Daegan Smith’s highest lead conversions come from a simple text headline capture page.

So there you have it, the insider secrets to capture pages that convert revealed. While the jury is hung on the question of video v’s text the common agreement by lead generation experts is colour, benifits, curiosity and overall simplicity are the key to converting more leads.

Click this link to learn another simple strategy to get more leads

Hold the presses. I’ve just received some new capture page split testing results from Daegan Smith, the jury has reached a verdict and what Im going to share with you is literally going to blow you away. Stay tuned.



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